Aste means slow.

Aste is a Sanskrit-rooted word for slow, deliberate, unhurried the pace at which real change happens. In a world that measures our worth by how much we do and how fast we move, I came to know the art of slow when life left me no other way. What felt like a pause became a return to my roots, where I could finally hear what needed healing.

Aste Was Born.

My own health struggles led me back to India, the land of my ancestors. There, I reconnected with Ayurveda, the 5,000-year-old science of life, and found rituals that reshaped how I eat, move, heal, and care for myself. What began as survival soon became devotion.

Balance, Restored.

Ayurveda gave me back my balance, radiance and the permission to be aste. It became the rhythm of my day, from the oils I put on my skin to the way I honour my body and soul.

From me, to you.

Aste, is my reclamation of ancestral rituals and carrying them forward with authenticity and care. Aste is only the beginning, the first step in a mission to give everyone permission to move at their own pace, permission to be aste.

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ROMANA

Romana is a renaissance polymath and multi-disciplinary artist and our head of all things creative at Aste Wellness. Her passion for creating thoughtful art, beautiful spaces, experiences and products that tell a story and reconnect us to our inner voice and knowing can be felt in everything she touches. She started her professional career in marketing at Procter & Gamble in the health and beauty vertical, so it is not really so surprising that she has eventually found her way back to skincare! If you ask her she will tell you that it feels way more aligned to be doing it in a way that connects back to ancestry, women's healing, and personal care.