Our own health struggles led us back to India, the land of our ancestors. There, we reconnected with Ayurveda, the 5,000-year-old science of life, and found rituals that reshaped how we eat, move, heal, and care for ourselves. What began as survival soon became devotion.

Ayurveda gave us back our balance, our radiance, and our sense of connection. It became the rhythm of our days, from the oils we anoint our skin with to the way we honour our bodies and spirit.

With Aste, we are reclaiming these ancestral rituals and carrying them forward with authenticity, care, and reverence. Aste Skincare is only the beginning, the first step in a lifelong mission to bring feminine Ayurvedic wisdom into the everyday lives of women everywhere.

OUR FOUNDERS

Dr. Rhea

Rhea, our resident Healer and Chief of Product is a Scientist with a PhD in Molecular Toxicology and Nutritional Biochemistry. She is also a certified Integrative Health Coach, Himalayan Yoga Teacher and Sanskrit Mantra artist who has dedicated her life to being in service to health from every angle. Her personal battles with chronic inflammation and pain, coupled with the loss of her father to cancer, inspired her early on to step into leadership and forge a new path at the intersection of science and wellness. Rhea is the founder of movements including Global Smoothie Day and Rawjuvenation Community Cleanse, is a co-founder of Reset, a tech-free wellness community, and is a featured member of the Mind Body Green Collective of global health and wellness experts.

Romana

Romana is a renaissance polymath and multi-disciplinary artist and head of all things creative at Aste Wellness.

She began her career in marketing at Procter & Gamble in the health and beauty space, so it’s no surprise she eventually found her way back to CPG. But her entrepreneurial spark was lit long before that. Romana started her first business in grade 5, selling handmade scrunchies crafted from her mom’s leftover sewing scraps. Handcrafted is in her DNA. Since then, she’s built multiple creative ventures, including a custom bridal henna business and a corporate mural studio that visually told the stories of companies. A lifelong maker and natural entrepreneur, she brings intention, artistry, and heart to everything she builds.

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DR. RHEA

Rhea, our resident Healer and Chief of Product is a Scientist with a PhD in Molecular Toxicology and Nutritional Biochemistry. She is also a certified Integrative Health Coach, Himalayan Yoga Teacher and Sanskrit Mantra artist who has dedicated her life to being in service to health from every angle. Her personal battles with chronic inflammation and pain, coupled with the loss of her father to cancer, inspired her early on to step into leadership and forge a new path at the intersection of science and wellness. Rhea is the founder of movements including Global Smoothie Day and Rawjuvenation Community Cleanse, is a co-founder of Reset, a tech-free wellness community, and is a featured member of the Mind Body Green Collective of global health and wellness experts.

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ROMANA

Romana is a renaissance polymath and multi-disciplinary artist and our head of all things creative at Aste Wellness. Her passion for creating thoughtful art, beautiful spaces, experiences and products that tell a story and reconnect us to our inner voice and knowing can be felt in everything she touches. She started her professional career in marketing at Procter & Gamble in the health and beauty vertical, so it is not really so surprising that she has eventually found her way back to skincare! If you ask her she will tell you that it feels way more aligned to be doing it in a way that connects back to ancestry, women's healing, and personal care.